March 5, 2012

FOR IMMEDIATE RELEASE

Contacts:

Brent Plater, Wild Equity Institute, (415) 572-6989
Jeff Miller, Center for Biological Diversity, (415) 669-7357
Arthur Feinstein, Sierra Club, (415) 680-0643

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The GGNP Endangered Species Big Year is in full swing, and we’re helping you compete this weekend by leading a trip to see and help save the diminutive Western Snowy Plover at Ocean Beach! Come join us as we search for these little guys and learn how we can all take part in the species’ recovery. See you outside!

Saturday, February 25, 2012, 12:00 pm – 2:00 pm: Join Brent Plater of the Wild Equity Institute as we take a leisurely walk from the San Francisco Zoo to Ocean Beach searching for the threatened snowy plovers. Once we reach Ocean Beach we’ll head north observing wildlife and searching for these cryptic birds. RSVP required: please use this website to RSVP. Meet at the San Francisco Zoo Parking Lot Entrance on Sloat Blvd., near the Great Highway, San Francisco 94132. Bring a lunch. Free. Rain Cancels. Part of the Golden Gate National Parks Endangered Species Big Year, a competitive event to help endangered species recover.

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The Wild Equity Institute is a partner of the 2nd annual San Francisco Green Film Festival, which runs March 1-7, 2012. This year’s Green Film Festival includes premieres of 40 international films focused on the environment, sustainability and other green issues, as well as many filmmakers and panel discussions.

WEI is honored to co-present the film Green Fire by local filmmakers Ann and Steven Dunsky, who also created the film Butterflies and Bulldozers. Green Fire looks into the life of Aldo Leopold, one of our greatest and influential conservation heroes.

“The first full-length documentary film ever made about legendary environmentalist Aldo Leopold, Green Fire highlights Leopold’s extraordinary career, tracing how he shaped and influenced the modern environmental movement. Leopold remains relevant today, inspiring projects all over the country that connect people and land.” http://www.greenfiremovie.com/

Aldo Leopold’s vision of humanity’s relationship with wilderness and his work in conservation has influenced many and connects with WEI’s mission to unite the grassroot conservation and environmental justice movements in campaigns that build a healthy and sustainable global community for people and the plants and animals that accompany us on Earth.

Join the Wild Equity Institute for Green Fire, showing March 5, 2012 at 5:30pm, and many other wonderful films at the San Francisco Green Film Festival. Also, check out the festival’s new Action Steps resources. The festival is located at the San Francisco Film Society Cinema, 1746 Post Street, San Francisco, CA 94115. See you there!

2011 was an inauspicious year for the Bay Area’s environmental and justice movements. Park and community service budgets were slashed, and environmentally destructive developments were green-lighted by public officials around San Francisco Bay.

But I know we can reverse this trend if you join the Wild Equity Institute today. On the ground, in the courts, and at City Hall, the Wild Equity Institute succeeded against great odds in 2011. Over 70 different media outlets recognized our efforts this year; Audubon and Toyota gave me one of five prestigious TogetherGreen environmental fellowships in California; and the Sierra Club’s Arthur Feinstein observed that our turnout for the restore Sharp Park campaign was “one of the largest the environmental community has ever generated in San Francisco.”

Supervisor John Avalos Helped Us Convince
the Board of Supervisors to Restore Sharp Park

We’ve built an effective organization. But we’re not here to build an organization: we’re building a powerful movement that scales-up to the massive environmental threats we face. A movement that creates a healthy and sustainable global community for people and the plants and animals that accompany us on Earth.

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A Huffington Post article by Dr. David Suzuki indicates that Canada is jumping on the Golden Gate National Parks bandwagon by creating the country’s first national park in an urban area.

The announcement follows a report that recommended national park status for the area outside of Toronto to protect its important recreational and biological values—right next door to Canada’s largest metropolis.

Canada’s act is a reminder that the GGNP was ahead of its time in bestowing national park status on urban areas with incredible biological and recreational resources. It is also notice that our work isn’t over—national parks can still be developed and created right here in the Bay Area near our urban core. And in many ways, it is these areas that deserve national parks the most—they are the most accessible to the most people and often protect lands that are in the most need of a little TLC.

Huzzah for Canada! And long live the Golden Gate National Parks!

Click either page for a .pdf download:

December 20, 2011

FOR IMMEDIATE RELEASE

Contact:

Brent Plater, Wild Equity Institute, (415) 572-6989
Kerry Kriger, Save the Frogs, (831) 600-5442
Arthur Feinstein, Sierra Club, (415) 680-0643

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December 20, 2011

FOR IMMEDIATE RELEASE

Contacts:

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December 16, 2011

FOR IMMEDIATE RELEASE

Contacts:

Brent Plater, Wild Equity Institute, (415) 572-6989
Arthur Feinstein, Sierra Club, 415-680-0643
Neal Desai, National Parks Conservation Association, (510) 368-0845

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As our second full year draws to a close, the Wild Equity Institute has had several remarkable successes. And people are noticing. Over 70 different media outlets covered our work in 2011, including a cover story in the San Francisco Chronicle, an appearance on KQED’s Forum with Michael Krasny, and features in the New York Times and Los Angeles Times.

We’ve also built a sound financial model with growing foundation support. This year Patagonia awarded us the San Francisco store’s Voice Your Choice grand prize, and our executive director was one of five Californian’s to receive a TogetherGreen fellowship for environmental leadership.

As remarkable as our second year has been, our work is not complete: and we need your support to continue. If you’ve been waiting to see if our theory of change can work, I think our recent results will inspire you to join now, just as media outlets and foundations have been compelled to cover and fund our efforts. I want you to become a Wild Equity Institute member today: with you standing with us, 2012 will bring more campaign victories that build a stronger environmental movement for all.

The Wild Equity Institute believes we can achieve extraordinary environmental victories while building a larger, more resilient environmental movement. Throughout 2011, we implemented this theory by uniting grassroots conservation and environmental justice groups in campaigns that build a healthy and sustainable global community for people and the plants and animals that accompany us on Earth. When you contribute to our work you achieve measurable environmental gains on the ground: and you ensure that our movement grows so that the scale of our efforts can match the size of the threats facing our communities, our landscapes, and the Earth.

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