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100 Parks for 100 Years!

Wild Equity has been calling for new National Parks for a long time — especially at the notorious Sharp Park in Pacifica — and as it turns out, we’re not the only ones! Numerous organizations and constituencies have banded together in different areas of the country to expand the U.S. National Parks system. One of these organizations, RESTORE, has recently put together a campaign called New National Parks that is dedicated to celebrating the National Park Service’s 100th anniversary in an extraorindary and creative way.

From their website:

In 2016, Americans will celebrate the 100th anniversary of the National Park Service. There could be no better time for a bold campaign to expand the National Park System for the next century. Why not 100 new parks — or more — to mark the centennial? Such a campaign can inspire conservationists, rally public support, and convince Congress and the president to take positive action. Future generations will thank us for having the foresight to save our unprotected natural and historic treasures as their priceless national park legacy.

This is the vision of the New National Parks (NNP) campaign.

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Golfonomics: The Millennial Challenge

Golf needs millennials — but attracting them is proving to be difficult. The industry wants insight, and the Pro Golf Association (PGA) has created a task force aiming to redefine the golf experience. The sport’s popularity has been waning, and efforts to orient the game toward the values of young people have never been more important. The youth prioritize social and environmental consciousness, and in this regard golf has an unfortunate reputation. With black marks like Sharp Park Golf Course on record, the game too often presents itself as socially and environmentally reckless. The industry must repair this image if it is to meet the millennial challenge.

Since its peak around the year 2000, golf has lost nearly 5 million players across all age groups. Among young people these unfavorable rates have been even higher. Participation of players under 18 has dropped 40% since 2005, and among players aged 18-35 it has dropped 30% . It’s a problem that negatively affects projections regarding the future of the sport, and one study has found that golf participation could further drop a startling “40% to 60%” by mid-century. This tenuous long-term outlook needs improvement; it is crucial to reinvent the game in ways that engage young people.

Groups like the PGA’s task force need to understand what it is that turns millennials off about golf. One undeniably significant factor is social and environmental consciousness. Millennials have a strikingly different set of values from previous generations, and they prioritize wider ethical considerations even in their most personally significant choices. They’ll take a pay cut to work for companies that create positive social impacts, and they identify with brands that reflect their values and actively support social causes. They emphasize environmentalism, and will go to great lengths to demonstrate their ideological commitment to sustainability. At the recent People’s Climate March in NYC, over 50,000 young people filled up ten city blocks to protest human-made climate change. Even those who do not consider themselves environmentalists value sustainability.

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Join Wild Equity Today!

2014 has been a challenging year. On December 20, 2013, Rose Braz—Wild Equity’s Chairperson, my wife, and the person I call “the greatest human I’ve ever met” without reservation—had a seizure. That Christmas Eve she was diagnosed with an invasive and aggressive form of brain cancer called glioblastoma.

It was the scariest moment we’ve ever faced.

Too many days were spent like this in 2014.

Our lives have been transformed. Rose has since had two brain surgeries and endured radiation and chemotherapy treatments. Much of my time has been dedicated to Rose’s care, and searching the literature for treatments that may fight this disease.

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Tonight's the Night: Wild Equity's Anniversary Celebration!

Tonight's the night: Wild Equity's five year anniversary celebration!  A limited number of tickets have been reserved for sale at the door for only $15, so come on by! 

Thursday November 6th, 6pm,

at the Eric Quezada Center for Culture and Politics 

Thank you from all of us at Wild Equity!

Wild Equity Party

These are not actors: it's an actual scene from Wild Equity's most recent bash!!

Buy Your Ticket Now!

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Nov. 6, 6pm: Five Years Fighting, Wild Equity's Anniversary Celebration!

On November 6th, 6pm, at the Eric Quezada Center for Culture and Politics Wild Equity will be proudly celebrating our five year anniversary! That’s right, it’s already been Five Years Fighting, and we’ve decided to throw you, the people who’ve made Wild Equity possible, a party!

Please join us for food, drinks, games, goodies, and most importantly good company! We’ll have live music by singer/songwriter Kristin Plater, as well as an outdoor gear raffle and vintage endangered species artwork up for auction at this celebratory end-of-year fundraiser. We’ll also showcase what we’ve accomplished to date, and, of course, show how we intend to keep Wild Equity’s momentum growing!

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Wild Equity Institute Challenges Harmful Sharp Park Water Quality Decision

For Immediate Release, July 24, 2014

Contact:  Laura Horton,, Wild Equity Institute, (415) 235-0492

Wild Equity Institute Challenges Harmful Sharp Park Water Quality Decision

San Francisco, Calif.—Wild Equity Institute is challenging the Bay Area Regional Water Quality Control Board’s approval of a controversial dredging project led by the San Francisco Recreation and Park Department at Sharp Park’s Laguna Salada wetland complex. The decision to approve the project was made despite clear harm to water quality and local species including the California Red Legged Frog and the San Francisco Garter Snake. The challenge will go before the State Water Resources Control Board.

“Rec and Park’s Sharp Park dredging project will cause devastating impacts to the water quality and imperiled species that depend on the area for survival,” said Laura Horton, Staff Attorney at the Wild Equity Institute. “We gave fair warning of these impacts to the Regional Water Quality Control Board, but our concerns were ignored and now the State Board needs to step in.”

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California Red-Legged Frog, Photo © Brent Plater

Rec and Park is proposing to dredge and remove aquatic vegetation in Sharp Park’s Laguna Salada wetland complex—arguably the most ecologically important part of Rec and Park’s most biologically important land—so it can drain the wetland more rapidly during winter rains that cause flooding on the Sharp Park Golf Course. The project is called the Sharp Park Safety, Infrastructure Improvement and Habitat Enhancement Project and it has long been criticized by the environmental community. Rec and Park applied for a Clean Water Act Section 401 “Water Quality Certification” for the project, and in a shocking move, the Regional Board recently issued the certification even after acknowledging the potential harmful impacts of the dredging project to water quality and species at Sharp Park.

The dredging will cause the resuspension of sulfide in the water, which causes harm to wildlife, and Wild Equity requested that further testing be done on the site in comments to the Regional Board. Moreover, experts have explained that the aquatic vegetation to be removed can only grow in shallow water. If Rec and Park destroys the vegetation while draining the wetland to shallow levels, the vegetation will grow back, creating an ongoing, expensive, and harmful cycle of dredging and draining.

Despite the clear scientific evidence and likelihood of future harm, the Regional Board is allowing the project to move forward, citing poor data as a basis for its decision. Wild Equity is challenging the Regional Board’s decision at the State Board level in hopes that the decision will be overturned and further testing will be conducted to fully assess the potential impact of the dredging project.

The Wild Equity Institute is building a healthy and sustainable global community for people
and the plants and animals that accompany us on Earth.


July 10, 7:30 pm: The Wilds of San Francisco & You Slideshow

Thursday, July 10, 7:30pm, at the Randall Museum: San Francisco has 32 pockets of undeveloped land set aside for the preservation of the natural world. These pockets hold the last remnants of wildness once found across the lands where we now live, but do we have room in our parks and our hearts for nature in this city?

The San Francisco Natural History Lecture Series hosted by the San Francisco Naturalist Society welcomes Brent Plater, executive director of the Wild Equity Institute, for a photographic exploration of the remaining wild areas in San Francisco. Brent went on a three day quest to see each of these natural areas for himself, understand what’s proposed for these lands, and identify a plan to save these areas from the City’s mismanagement. Join Brent for a slideshow of his quest, add your thoughts to the conversation, and discover how we can help these areas thrive.

Please RSVP here or on our Meetup group page.

Lakeview/Ashton Mini Park Natural Area.

Wild Equity Sues SF Rec. & Park Over Sharp Park Wetland Destruction Project

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 For Immediate Release: April 22, 2014

Contact: Brent Plater, Wild Equity Institute, (415) 572-6989

Conservation Groups Sue San Francisco's Recreation and Park Department
Over Controversial Sharp Park Golf Course Wetland Destruction Project 

 SAN FRANCISCO, Calif. — The Wild Equity Institute, Sequoia Audubon Society, and Save the Frogs sued Mayor Edwin Lee and the San Francisco Recreation & Park Department in San Francisco Superior Court today over a project that will destroy and drain Sharp Park’s Laguna Salada wetland complex, arguably the most ecologically important portion of the Department's most biologically rich land.

“This senseless project will destroy critical wetlands, harm endangered species, and cost taxpayers over $1,000,000 to implement,” said Brent Plater, executive director of the Wild Equity Institute.  “Experts have demonstrated that a feasible alternative to this project exists that will not harm wetlands and will save taxpayers money.  But San Francisco has refused to consider this alternative, so on Earth Day we ask the court to bring common sense back to the Recreation & Park Department.”

“The wetlands at Sharp Park are critical to the survival of the endangered California red-legged frogs that live on the property, so it is essential that the City of San Francisco conducts a thorough environmental review before continuing to pump the wetlands out to sea,” said Kerry Kriger, executive director of Save the Frogs.

“Sequoia Audubon’s mission is to protect native birds and other wildlife and their ecosystems,” said Edwin Geer, conservation committee chair for Sequoia Audubon Society. “We remain vigilant in guarding our coastline through effective conservation measures and legal protections.”

San Francisco’s Recreation & Park Department is proposing to destroy aquatic vegetation in Sharp Park’s Laguna Salada wetland complex—arguably the most ecologically important part of the Department’s most biologically important land—so it can drain the wetland more rapidly during winter rains. 

To mitigate the environmental impacts of this project, the Department proposed a series of complex mitigation measures that required another agency—the federal Fish and Wildlife Service—to review, approve, and enforce a series of actions contemporaneous with the project’s construction.

But During a March 19 meeting with wetland experts from around the Bay Area, the Fish and Wildlife Service stated that it had not heard about these measures, and further explained that it would not be possible for the agency to implement them: all of its resources are consumed meeting its own mandates under federal endangered species law, and it could not spare resources to help local jurisdictions meet state law environmental requirements.  The agency confirmed this sentiment in follow-up emails.

Nonetheless, the City approved the project a few days later, based on assurances from Recreation & Park Department staff that the proposed mitigation measure did not actually require Fish and Wildlife Service actions and approvals—a position that is flatly inconsistent with the mitigation measure itself.

Moreover, experts have explained that the aquatic vegetation Recreation & Parks wishes to remove can only grow in shallow water.  If it destroys the vegetation while draining the wetland to shallow levels, the vegetation will grow back, creating an ongoing, expensive, and harmful cycle of dredging and draining if the Department wishes to maintain open waters in the wetland complex.

These same experts have explained that if the Department simply allowed enough water to remain in the complex during the spring and summer months the vegetation would die off naturally and would not grow back: because the water would be too deep for the vegetation to survive.  Moreover, this proposal would not increase winter flooding events at Sharp Park Golf Course, because the higher water levels need only be maintained in the spring and summer—and the golf course does not flood during these seasons.

“Before we spend a million dollars of taxpayer funds destroying wetlands, we deserve an honest assessment of environmental impacts, as well as a consideration of alternatives,” said Plater.  “To date the Recreation & Park Department has failed to honestly assess the environmental impacts of this project, and refused to consider any alternatives to it.  We expect the court to rectify that mistake.”

The Wild Equity Institute builds a healthy and sustainable global community for people

and the plants and animals that accompany us on Earth.

Environmental Groups Will Ask Board of Supervisors to Reject Misleading Environmental Report on Sharp Park

Building a healthy and sustainable global community for people
and the plants and animals that accompany us on Earth

March 24, 2014



Brent Plater, Wild Equity Institute, (415) 572-6989

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3/25 - Join Wild Equity at City Hall to Protect Rare Frogs & Snakes

The Wild Equity Institute along with our partners: Sierra Club San Francisco Bay Chapter, Center for Biological Diversity, National Parks Conservation Association, Save the Frogs!, and Golden Gate Audubon have appealed the Preliminary Mitigated Negative Declaration released for the Sharp Park Pumphouse Safety and Infrastructure Improvement Project, a project led by San Francisco’s Recreation and Park Department (RPD). The appeal will go before the full Board of Supervisors on Tuesday March 25, 3:00pm at City Hall Room 250. We need you to join us at the Board of Supervisors meeting!

If the Pumphouse Project is approved in its current form it will be disastrous for the federally protected California Red-legged Frog population of the Laguna Salada Wetland Complex. The only way to get a full assessment of the significant environmental damage of the Pumphouse Project and to have an environmentally superior alternative considered is to have a full Environmental Impact Report (EIR) completed for the project.

The San Francisco Board of Supervisors has the power to order a full EIR. Our coalition has never lost a vote on this issue at the Board—so far. But we need you to attend this hearing and raise your voice for: the California Red-legged Frog, the San Francisco Garter Snake, this rare wetland complex and all of us who want a more environmentally friendly and fiscally responsible RPD. Please join us on March 25 at 3:00pm at San Francisco City Hall Room 250!

Here are some talking points to include in your comment to the Board of Supervisors on March 25:

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Help Us Grow in 2014!!!

“What do you get out of it? Why do you keep trying?”

The reporter’s questions caught me off-guard. I had been expecting to discuss Wild Equity’s role protecting the Franciscan Manzanita—a gorgeous plant presumed extinct in the wild for decades, but now on the verge of reintroduction throughout the City. I hadn’t anticipated the need to defend my life’s purpose.

As my mind considered the questions, I realized that only my heart could answer them. “I get a chance to make the world more equitable, more beautiful,” I replied. “I know the odds are long, but thousands of people have trusted in our ability to make this vision reality. When I’m toiling away late at night, pouring over thousands of pages of government documents or pounding away at another legal brief, I reflect on how grateful I am for their support, and it makes all the sacrifices worthwhile.”

When the SF Weekly article finally came out, it emphasized Wild Equity’s work protecting this miracle plant, and noted that we’ve won “a number of other high-profile lawsuits in the name of conservation, including this summer’s triumph over Sharp Park Golf Course for killing endangered red-legged frogs and garter snakes.”

But it failed to note that these conservation victories aren’t ours alone. Your contributions—your commitment to our vision, your trust in our staff, your donations to our programs—make each victory possible.

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Pumphouse Project Goes Before Planning Commission

Wild Equity appealed the Preliminary Mitigated Negative Declaration released for the Sharp Park Pumphouse Project, arguing that the city should do a full Environmental Impact Report (EIR). We will be going before the San Francisco Planning Commission to make our case for a full EIR as soon as it the item is placed on the agenda.

We believe a full EIR is necessary because:

  • Experts have stated even a mitigated Pumphouse Project will have significant impacts on the California Red-legged Frog and San Francisco Garter Snake populations at Sharp Park.
  • The Pumphouse Project will have significant environmental effects on the water quality and hydrology at Sharp Park.
  • There are alternatives to the Pumphouse Project and an EIR is needed to adequately consider these alternatives.
  • Sharp Park is suffering from a piecemeal approach to planning.
  • The Pumphouse Project conflicts with the Coastal Act.
  • The impact on the recovery plan for the California Red-legged Frog is not addressed in the Pumphouse Project.

For more information, Wild Equity’s appeal document is available for download. Part 1, Part 2, Part 3.

Watch the SAVE THE FROGS! Academy Webinar on Restoring Sharp Park

On September 25, 2013, Wild Equity Executive Director Brent Plater teamed-up with SAVE THE FROGS!’ Kerry Kriger to tell the world about our campaign to create a new public park at Sharp Park. The discussion was the latest installment of the SAVE THE FROGS! Academy, the world’s greatest free resource for amphibian conservation knowledge.

Watch our webinar below. The first 1/2 hour focuses on our work at Sharp Park, and the second 1/2 hour discusses SAVE THE FROGS! work to ban the importation of bullfrogs into California, a campaign Wild Equity heartily endorses. If you like what you see, you can view past SAVE THE FROGS! Academy webinars on the Academy’s archive page.

Wild Equity Catches Agency Rubber-Stamping Permits to Kill Endangered Species

For Immediate Release, July 31, 2013

Brent Plater, Wild Equity Institute, (415) 572-6989
Mike Lynes, Golden Gate Audubon Society, (510) 843-9912

Fish And Wildlife Service Caught Rubber-Stamping
Permits To Kill Endangered Species

Lawsuit launched to end back-room deals for industry consultants

SAN FRANCISCO, Calif.— Conservation groups today filed a formal notice of intent to sue the U.S. Fish and Wildlife Service for quietly rubber-stamping permits for industry consultants to kill endangered species.  The practice has been going on for years, but was only recently discovered because the Service had avoided public notice and comment procedures that typically apply to endangered species permitting processes. 

“What is the Fish and Wildlife Service afraid of?” asked Brent Plater, executive director of the Wild Equity Institute. “If the activities of the industry consultants can’t withstand the light of day, then the Service shouldn’t be permitting them.”

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A Better Mix of Greens

Today in San Francisco people are more interested in growing salad greens than golf greens. In a survey commissioned by the San Francisco Recreation and Park Department, city residents ranked the kinds of recreation they want to see more of in the City. Community gardens came in 3rd place, while golf facilities ranked a distant 16th.

Demand for community gardens is much greater than San Francisco’s supply. According to the San Francisco Planning and Urban Research Association (SPUR), San Francisco’s approximately 100 garden plots don’t have enough space for the 500+ residents eagerly waiting for space. Most garden waitlists are at least two years long, and some are close to 20.

In contrast, San Francisco’s six municipal golf courses are under used, because there aren’t enough golfers in the Bay Area to support them. Data collected by the National Golf Foundation show that golf’s popularity peaked in 2004. Today the Bay Area supplies 6 million more rounds of golf annually than golfers actually demand, and so San Francisco’s Sharp Park and Lincoln Golf Courses can only sell about 45% of their golf rounds. According to golf industry expert Jay Miller, golf’s popularity is not going to recover.

It’s time for San Francisco to rethink its recreation supply. We need a better balance between golf greens and community gardens. But if we provide more community gardens, the Recreation and Park Department will need to invest more money in their maintenance: and San Francisco’s budget is already stretched thin.

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Department of the Interior (DOI) Report: National Parks make economic as well as ecological sense

Sharp Park offers us an exciting opportunity to expand National Parks along the California coast and capitalize upon the economic benefits described in a recent DOI report. A new National Park at Sharp Park, complete with a visitors’ center, will act as the Southern Gateway into the Golden Gate National Recreation Area. It will be a powerful driver of the local economy. Restoring Sharp Park will protect endangered wildlife, revitalize local economies, and create a park that everyone can enjoy.

Creating a National Park at Sharp Park will drive job production and economic activity on the coast. The DOI revealed that, on average, one taxpayer dollar invested in the National Parks Service earns ten dollars in return. California’s 26 National Parks alone contributed $1.192 billion to the economy in 2011. Not only that, but transferring Sharp Park to the National Park Service will relieve San Francisco taxpayers of the current burden posed by Sharp Park Golf Course’s environmental costs.

A 21st century park at Sharp Park will benefit endangered wildlife as well as the economy, providing them with a healthy wetland habitat. These thriving wetlands will then offer San Francisco and San Mateo County students opportunities for desperately needed outdoor environmental education.

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Judge: Wild Equity Wins Lawsuit, Sharp Park Golf Course Must Pay $386,000 for Legal Violations

July 2, 2013


Contact: Brent Plater, Wild Equity Institute, (415) 572-6989

Conservationists Win Lawsuit
Sharp Park Golf Course Must Pay $386,000
for Illegally Killing Endangered Species

San Francisco— U.S. District Judge Susan Illston today found that six conservation organizations “prevailed” in a lawsuit against the San Francisco Recreation and Parks Department’s (SFRPD) Sharp Park Golf Course, and ordered the golf course to pay $386,000 for illegally killing endangered species.

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Join Wild Equity at City Hall on 6/21 at 10:00am to Stop the Bailout of Sharp Park Golf Course

There is going to be a special session of the Budget and Finance Committee tomorrow, Friday, 21 June at 10:00 am, City Hall, Room 250. This your opportunity to give public comment on the Mayor’s proposed budget. We need you to let the Supervisors know that the money allocated for golf, specifically for the Sharp Park Golf Course, could be spent more efficiently.

Here are the facts:

  • The Mayor’s Proposed Budget for Fiscal Year (FY) 2013-14 presumes that revenue from the City’s golf courses will decline by $1.4 million compared to last year.
  • This makes sense, because the Golf Fund will fall almost $1 million short of its projected revenue for FY2012-13.
  • The City’s own budget updates explain that the shortfall was caused by low demand for golf and the environmental problems at Sharp Park Golf Course.
  • Nonetheless the Mayor’s Proposed Budget for FY2013-14 authorizes the Golf Fund to spend approximately $2.5 million more than the Golf Fund earned during FY2012-13.
  • To make up this difference the Mayor is proposing to increase the general fund subsidy to the Golf Fund by approximately $2.5 million.
  • That’s $2.5 million that the City could spend on just about anything: HIV prevention, maintenance of neighborhood parks and community centers, reducing fees at the Arboretum, after school programs, legal services to the poor….or anything else that might reflect our priorities.
  • Instead, the Mayor is proposing to throw this money at a suburban golf course in San Mateo County that consistently has lower than projected demand, floods every winter, and kills two endangered species as it operates.
  • San Franciscan’s deserve better.

Please join Wild Equity at City Hall, Room 250 on Friday, 21 June at 10:00 am and ask the Board of Supervisors to stop the bailout for Sharp Park Golf Course, and redirect the money the City saves toward San Francisco’s true priorities.

Sharp Park Golf Course Loses Even More Taxpayer Dollars

San Francisco’s endangered species-killing Sharp Park Golf Course cost San Francisco taxpayers $177,000 more than it earned during the 2011-12 fiscal year, according to a new analysis by the Wild Equity Institute.

The analysis also demonstrates that the Recreation and Park Department will save money if it closes the course even if RPD is incapable of reducing its overhead costs. If only 20% of current Sharp Park golfers, 70% of which are San Francisco residents, reinvest their golf rounds into one of the City’s five other municipal courses, any legacy overhead costs would be completely offset by the increase in revenue at San Francisco’s other courses.

Golf industry developers—seeking a government bailout for Sharp Park Golf Course—and the Pacifica Chamber of Commerce—seeking “a new hotel and restaurant right on the ocean, right next door to Sharp Park Golf Course”—have denied that Sharp Park Golf Course loses money, hoping to convince public officials to pour more taxpayer dollars into their development proposals.

But their analyses counts taxpayer monies from San Francisco’s General Fund as part of the golf course’s revenue stream. This money is, of course, not income from the golf course’s operation: it is a taxpayer bailout. Wild Equity’s calculations remove this taxpayer bailout from the revenue stream for Sharp Park Golf Course to get a more accurate picture of how the course’s finances impact San Francisco’s limited recreation funding.

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San Francisco Recreation and Parks Caught Illegally Armoring Sharp Park Beach

March 21, 2013



Brent Plater, Wild Equity Institute, (415) 572-6989
Bill McLaughlin, Surfrider Foundation, San Francisco Chapter, (415) 225-4083

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3/24, 11:00 am - Search for Twain's Frog and the Beautiful Serpent

Sunday, March 24, 11:00 am – 1:00 pm: Join Brent Plater of the Wild Equity Institute to search for two of the most imperiled vertebrate species on the San Francisco peninsula: the California red-legged frog and the San Francisco garter snake.

This will be a leisurely walk to enjoy the restoration work being conducted at Mori Point and to learn about the bold steps being taken to save the frogs and the snakes from the brink of extinction.

Meet at the Mori Point Entrance Gate, at the intersection of Bradford Way and Mori Point Road, Pacifica, CA, 94044.

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Protections Sought for Endangered Frogs, Snakes at Pacifica's Sharp Park

January 7, 2013



Neal Desai, National Parks Conservation Association, (415) 989-9925
Jeff Miller, Center for Biological Diversity, (415) 669-7357

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Sharp Park: When You Win, The Other Guy Says You Lose

A restoration vision for Sharp Park.

Some of you may have read an article recently saying that Wild Equity’s lawsuit over Sharp Park Golf Course was dismissed, case closed. This article was spawned by a misleading press release by a golf industry front group. Here’s what really happened:

After our lawsuit was filed claiming that the golf course was killing endangered species without a permit, the golf course applied for the very permits our lawsuit claimed it needed.

In October a permit was issued: and it is a doozy. It contains over 50 pages of terms and conditions that burden the golf course with hiring biological monitors to walk in front of mowers, building new breeding and feeding ponds for endangered species, and restoring habitat to create a biological corridor connecting Laguna Salada to the national park next door, Mori Point.

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"This Shirt is Worth the Entire Future of Civilization"

Wild Equity Institute is receiving its first branded products soon, and the buzz is building. For example, a focus group participant at San Francisco State University had this to say about our new “I Bird San Francisco” T-shirt:

“This shirt has value far more important than its price. How much is it worth to promote environmental protection in your community? How much is it worth to use organic clothes? The shirt is worth our entire future as a civilization.”

I Bird SF 100% organic cotton T-shirt. Comes in natural color, sizes S, M, L, & XL.

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Help Move the World: Contribute to Wild Equity Today!

I’m starting this note with two short stories that inspired our work this year. After reading them, I believe you’ll be inspired to become a Wild Equity Institute member, so we can continue our extraordinary work.

Recently I returned from a weekend workshop where I discussed the future of the conservation movement with giants in our field—people like Dr. Michael Soulé, the founder of the field of conservation biology; Dr. Holmes Ralston III, a luminary in the field of environmental ethics; and Terry Tempest Williams, one of our great contemporary environmental writers.

It was an honor to simply be in a room with these incredible people. But as the meeting progressed, I was humbled to see that they found inspiration in the Wild Equity Institute’s work, and are incorporating our theory of change into a new era of environmental protection and conservation.

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Monday, Nov. 19, 1pm: Supes Vote to save SF's Natural Areas!

On Monday, November 19, at 1:00 p.m. in San Francisco’s City Hall Room 250, the Board of Supervisors will vote to remove a plan to redevelop Sharp Park Golf Course from the Significant Natural Resource Areas Management Plan, so that these two different projects with very different purposes can stand or fall on their own merits.

We need you to be there to support this resolution: attend the hearing and tell the supervisors to vote YES on the resolution!


Sharp Park is a wetland owned by San Francisco but located in San Mateo County. The City drains Sharp Park year-round so people can play golf on the land. The golf course loses money, harms two endangered species, and puts the surrounding community at risk when the course floods. The Wild Equity Institute is working to build a better public park at Sharp Park, a park that saves San Francisco money, protects the environment, sustainably adapts to sea level rise and climate change, and provides recreational opportunities that everyone can enjoy.

A restoration vision for Sharp Park.

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Supervisor Olague Introduces New Legislation for Sharp Park

Our work always seems to heat up in the Fall, and this year is no different. Supervisor Christina Olague has brought new legislation to City Hall, legislation that will defend San Francisco’s Natural Areas Program from anti-wild forces in San Francisco.

In 2005, San Francisco submitted its Significant Natural Resource Areas Management plan for environmental review—a plan that contains modest restoration goals for lands at Sharp Park managed by the City’s Natural Areas Program, but left all other Sharp Park lands, including the endangered species-killing and money-losing golf course found there, unchanged.

At the time, Wild Equity staff and others requested that the City consider a more ambitious restoration opportunity: to restore Sharp Park Golf Course, the money-losing, endangered species-killing golf course in suburban San Mateo County that San Francisco has been subsidizing with taxpayer dollars for years.

But San Francisco’s Recreation and Park Department responded—in writing—in no uncertain terms: any changes to Sharp Park Golf Course proper could only be considered through a separate planning process.

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Vote NO on Prop. B San Francisco!

San Francisco voters: the Wild Equity Institute urges you to vote NO on Proposition B.

Proposition B is a bond measure that puts the financial position of the park system at risk while implementing anti-environmental infrastructure projects in San Francisco’s last open spaces.

For years the Recreation and Park Department, particularly under the leadership of Phil Ginsburg, has pursued anti-environmental projects that lose money while mismanaging our parks:

Because of RPD’s mismanagement, it does not have adequate funds to maintain its existing infrastructure. When operating deficits become too large to ignore, RPD tries to transform our recreation properties into revenue generating assets by proposing even more environmentally harmful development in our parks.

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This Weekend: Frog Film Friday, See Snakes Sunday!

This weekend Wild Equity is celebrating two endangered creatures close to our heart: the California Red-legged Frog & the San Francisco Gartersnake. Friday we’ve got a film to screen and Sunday we’ve got a hike to lead: and both will be more fun with you there!

So join us in the festivities this weekend: don’t forget to RSVP for each event!

  • JUMP: A Frogumentary—Friday, September 14, 2012, 6:00 p.m. – 8:00 p.m.: Join Wild Equity to see JUMP: A Frogumentary by Justin Bookey. Every year in Calaveras County thousands of people compete in a frog jumping competition, an unusual tradition that historically starred the California Red-legged Frog and was made famous by Mark Twain’s short story The Celebrated Jumping Frog of Calevaras County. The film follows three teams working non-stop to compete for a chance at the Hop of Fame. The frogumentary will be shown at the Sports Basement on Bryant St., 5th floor. Snacks and drinks will be served! Seating is limited so please RSVP here.

The California Red-legged Frog at Mori Point.

The San Francisco Gartersnake.

We Want You: To Become a Wild Equity Member!

So far, 2012 has been extremely productive for the Wild Equity Institute. But we need you to become a Wild Equity Institute member for us to advance our mission. Take a look at what we’ve already accomplished:

And this is just the beginning of what we can accomplish. We’ve got more ideas to build a sustainable and just world than we can implement by the end of the year!

But if you join the Wild Equity Institute today you can help us expand our work, engage new allies, and build a healthy and sustainable community for people and the plants and animals that accompany us on Earth. By joining us today you will help us close out 2012 with a bang:

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