Last Stand for the Lange’s Metalmark Butterfly?

In February 2017, Wild Equity will appear before the Ninth Circuit Court of Appeals, where the health of Antioch’s people and the continued existence of the Bay Area’s most imperiled butterfly will be on the line.  

Scientists believe we may have altered the nitrogen cycle even more than the carbon cycle, yet PG&E is attempting to operate four power plants ringing the Antioch Dunes National Wildlife Refuge.
Perhaps a few hundred Lange's Metalmark Butterfly exist in the wild.  Photo (c) Liam O'Brien

Can we find it in our hearts to protect Antioch’s communities
and the last of the Lange’s Metalmark Butterfly?

But the pollution from these power plants will disproportionately burden the largely minority, blue-collar communities in the area, while jeopardizing the continued existence of the Lange’s Metalmark Butterfly, the Antioch Dunes Evening Primrose, the Contra Costa Wallflower, and the entire Antioch Dunes National Wildlife Refuge.  

Wild Equity has led a campaign to bring community health organizations and lepidopterists together to fight this disproportionate burden.  In 2013 our work forced one of the power plants to make a choice: don’t build, or fund  a multi-million dollar trust benefitting local communities and endangered wildlife.

We can replicate this success, but we can’t do it alone.  When you join Wild Equity, you help ensure that Antioch’s people and wildlife are protected from pollution.

Imagine the world we will build together: a more equitable world for people and the plants and animals that accompany us on Earth. Thank you for supporting this vision and contributing to our work today!

Brent PlaterThank you so much!

Brent Plater

Brent Plater
Executive Director

Shop Wild Equity’s Online Store!

Wild Equity’s new online store is now live! So day or night you can get your hands on Nancy Morita’s beautifully heartbreaking ‘Wild in the City’ poster; or our famous “I ‘Bird’ SF” T-shirts; or one of our gorgeous, reusable, non-toxic, 100% recycled aluminum, made-in-the-USA water bottles.  

If you’re looking for something else, consider shopping at AmazonSmile and designate Wild Equity Institute as your charity of choice.  When you do, will give a portion of the website’s profits to Wild Equity: at no extra charge to you!  Look for items with “Eligible for Amazon Smile donation” in the product description, and again, be sure to designate Wild Equity as your favorite charitable organization.  

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Stand with Wild Equity in 2017!

Wild Equity InstituteDear Friend,

With the tectonic shift in national politics, our focus on local environmental and social issues may be our only hope. The victory at Standing Rock, in the backdrop of the incoming climate change-denying administration, shows how a local, grassroots movement can trounce billion-dollar corporate interests.

At this moment, I appreciate living in San Francisco more than ever. The Bay Area may be one of the few regions left where we have a chance to defend wildlife.

Poor froggie

But recently we lost a battle. Wild Equity spoke before the San Francisco Planning Commission to oppose the Sharp Park Golf Course redevelopment project that was surreptitiously inserted into the citywide Natural Areas Management Plan. The Sierra Club, state and local Audubon chapters, Surfrider, NPCA, & many other environmental groups stood with us. Although the Commission, ever the rubber-stamp, voted to approve the plan, the dissenting Commissioner cited the Sharp Park golf course redevelopment as the reason she voted no.

But the war is not lost: we now move on to the Board of Supervisors, where we have been more successful than any other contemporary conservation group. We have allies on the Board today, and while it won’t be easy, we have a template to win.

As always, we’ll employ our full suite of skills — public relations, lobbying, education, grassroots organizing, and litigation – to protect endangered species in San Francisco, Pacifica, Antioch, and beyond.

But we can’t do it without you: please make a tax-deductible contribution to the Wild Equity Institute today.

With your support we can demonstrate how local efforts can change the tide, from here to Standing Rock. Thank you for your support of a more equitable world for people and the plants and animals that accompany us on Earth!

With deepest gratitude,

Brent PlaterBrent Plater

Brent Plater, Director
Wild Equity Institute



PS —Check out the new Wild Equity online store and pick-up our new sky blue “I ‘Bird’ SF” shirts and Wild in the City posters!




I 'Bird' SF T-shirt, unisex, natural cotton color I "Bird" SF Shirt, Ladies Half-scoop, Sky Blue Color

Wild Equity Celeb SightingIf you know who this is, you NEED this bottle! (Contact us if you need a hint)

Wild in the City Poster by Nancy Morita Does any other poster demonstrate how inequitable we’ve been to these lands? Nope. That’s why you need one. 24 x 35 in.

It’s Air Quality Awareness Week: Who Bears the Brunt of Air Pollution?

This week (May 2-6) is the Environmental Protection Agency’s (EPA) Air Quality Awareness Week. Unfortunately, the EPA is still giving the green light to projects (e.g. new power plants) which poison the air and compromise the health and wellbeing of local communities and wildlife.

In fact, Wild Equity has spent years challenging the EPA’s ongoing failure to protect communities and endangered species in Antioch, CA, from PG&E’s Gateway Generating Station- a power plant that emits tons of nitrogen pollution annually, poisoning sensitive wildlife habitats and irritating the lungs of local residents. The EPA has allowed Gateway Generating Station to pollute without performing a legally mandated consultation with the US Fish and Wildlife Service about the pollution’s impact on endangered species at the adjacent Antioch Dunes National Wildlife Refuge- the last home for one of our nation’s most imperiled butterflies.

Achieving environmental justice has always been the backbone of Wild Equity’s mission. It is far too often the underprivileged, the poor, working-class communities of color that are disproportionately burdened with the impacts of pollution and of climate change. This paradigm is evident in many scenarios that have drastically altered the way of life in some communities, a few of many examples being:

Flint, Michigan, a predominantly African American town, the highly toxic tap water is unsuitable for drinking, cooking, or bathing. The residents of Flint have no choice but to cook, drink, bathe with bottled water because of their contaminated water supply.

Wilmington, a Los Angeles ethnic minority neighborhood dense with oil drilling operations, residents have spent years suffering from frequent headaches, nausea, nosebleeds, and other health-related issues due to exposure to drilling-related pollution. Wilmington has received little media attention, as opposed to the natural gas leak at Porter Ranch, an affluent neighborhood with a majority white population.

Kettleman City, CA, a community that is over 96% of Hispanic or Latino origin, is located amongst oil wells and a massive hazardous waste dump site. The town has been plagued with contaminated water, polluted air, abnormally high rates of birth defects, infant mortality, and cancer.

Regrettably, environmental injustices are still ever-present and we still have a long fight ahead, but we will continue to fight for the people, plants, and wildlife whose voices go unheard, and hope you will join us. Thank you for supporting Wild Equity, and click here to get involved with our work!


Values, Market Value, and Non-Profit Management

Brent Plater, Executive Director, Wild Equity

Brent Plater, Executive Director, Wild Equity

Thursday, March 24, 6:30 PM to 8:30 PM
Brent Plater, executive director of the Wild Equity Institute, will give a presentation to the BAIA (Business Association Italy America) Bay Area Italian Executive Business Network. Mr. Plater will pull from his experience managing and working for local, small non-profits to describe how non-profit executives can address the challenge of acquiring resources to invest in their mission and transform market value into an expansion of non-profits values.

RSVP here:


Shop at Amazon & Support Wild Equity

Maryrose Wampler’s Portrait of the
Antioch Dunes Evening Primrose, circa 1979.

Wild Equity always recommends shopping locally and supporting businesses in your community. But sometimes that isn’t possible: for example, where else will you find an original portrait of the Antioch Dunes Evening Primrose?

When you do shop at, now you can simultaneously donate to Wild Equity: at no extra charge! All you need to do is shop through AmazonSmile using your existing account, and a portion of your sale will automatically be donated to Wild Equity. It’s as simple as that!

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Help Move the World: Contribute to Wild Equity Today!

I’m starting this note with two short stories that inspired our work this year. After reading them, I believe you’ll be inspired to become a Wild Equity Institute member, so we can continue our extraordinary work.

Recently I returned from a weekend workshop where I discussed the future of the conservation movement with giants in our field—people like Dr. Michael Soulé, the founder of the field of conservation biology; Dr. Holmes Ralston III, a luminary in the field of environmental ethics; and Terry Tempest Williams, one of our great contemporary environmental writers.

It was an honor to simply be in a room with these incredible people. But as the meeting progressed, I was humbled to see that they found inspiration in the Wild Equity Institute’s work, and are incorporating our theory of change into a new era of environmental protection and conservation.

Around the same time I received this note from a student who participated in Wild Equity’s Endangered Species Big Semester, our environmental education project that helps disadvantaged students see and save our local endangered species:

“I got a lot from your program, like great memories and the chance to meet amazing people. I’m so thankful Wild Equity made it possible to help me learn, not only was it educational, but also it was fun and exciting. I absolutely loved all the field trips and would enjoy doing it again.”

We are proud that in just three short years we’ve improved lives and inspired leaders to build a stronger environmental movement for all.

But we can’t do it alone: and that’s why we’re asking you to become a Wild Equity Institute member today.

The Wild Equity Institute believes we can achieve extraordinary environmental victories while building a larger, more resilient environmental movement. We do this by uniting grassroots conservation and environmental justice groups in campaigns that build a more equitable world for people and the plants and animals that accompany us on Earth.

At a minimum, this means our work must focus on preventing other species from going extinct, and ensuring that no community is burdened with a disproportionate share of environmentally harmful activities.

In 2012, we implemented this theory of change in several ways:

But we aren’t done yet. In 2013, we will work to save San Francisco’s Natural Areas Program so it can continue stewarding our local plants and wildlife; transform Sharp Park Golf Course into a new national park everyone can enjoy; and save the Lange’s Metalmark Butterfly and empower local communities to end pollution from power plants that destroy the species’ habitat.

In each of these efforts, we build capacity for our movement by engaging new allies and building the power we need to tackle our most pressing environmental problems.

That’s why when you contribute to our work you get a twofer: we achieve measurable environmental gains on the ground, but more importantly, we ensure that our movement grows so that the scale of our efforts can match the size of the threats we face.

But movements are not defined by the effectiveness of organizations. They are defined by the inspiration, the passion, the commitment of the people these organizations serve. This is why we need you to demonstrate your commitment by becoming a Wild Equity member today.

Imagine the world we will build together: a more equitable world for people and the plants and animals that accompany us on Earth. Thank you for supporting this vision and for joining us today!


Brent Plater
Executive Director

P.S.— Consider becoming a monthly donor. For as little as $5 a month, you’ll help us spend less time raising funds and more time wining campaigns for people and the plants and animals that accompany us on Earth! You can do this online at the Wild Equity Institute’s website. Thank you!


Best. Hate. Voicemail. Ever!

Artwork by Liam O’Brien

The Wild Equity Institute’s lawsuit to protect the Lange’s Metalmark Butterfly was a hot topic with Bay Area media outlets this week, covered by The Bay Citizen, CBS 5, and the Contra Costa Times. But our favorite story was left on our voicemail: by someone with a decidedly different point of view.

This message has the hallmarks of an all-time classic. It’s anonymous, inaccurate, breathlessly angry, and masterfully on message: in under thirty seconds it gets all the talk radio insults in. This guy should be giving clinics.

Listen to the message for the full effect, but here’s the text:

Hey dummies! Hey environmental wackos! Why don’t you pay attention to the volcanoes, and the geysers that are erupting out of the ground and polluting our air, not the people, nor the insects that ruin the crops in the state of California. LEAVE THOSE DAMN BUTTERFLIES ALONE AND LET THEM DIE!! If you don’t know about butterflies they destroy crops! READ YOUR INFORMATION YOU COMMUNISTS BASTARDS!!

Never mind that the Lange’s Metalmark Butterfly’s only host plant is the naked-stem buckwheat, Eriogonum nudum var. auriculatum, which as far as we know has never been a crop plant in all of human history!

Deranged voicemails, death threats, and hateful scribes comes with the territory: at least once a month someone who’s ox has been gored tries to intimidate us. But the Wild Equity Institute thrives on this bulletin-board material: it strengthens our resolve to fight for people and the plants and animals that accompany us on Earth.


What do Elizabeth Taylor, Barry Bonds, and the Wild Equity Institute Have in Common?

The classic beauty, the troubled slugger, and the Wild Equity Institute’s campaign to restore Sharp Park were all on the front page of the San Francisco chronicle on Thursday, March 24, 2011.
Click here to see a .pdf of the article in today’s San Francisco Chronicle.

Now send a letter to the editor
thanking the paper for running this important story. Remind all San Franciscans that all the available evidence indicates that Sharp Park was once a backbarrier fresh to brackish lagoon, not a saline tidal lagoon as the proponents of the status quo allege in this article. That means we can restore the natural system while preserving endangered species at Sharp Park. In the process we’ll build a better public park with recreation opportunities everyone can enjoy.